We make it easy for brands and retail entrepreneurs to grow on their own terms.


We are Propel

Entrepreneurs and small businesses are the backbone of the economy and our communities.
Through a suite of software and services, Propel enables small- and medium-sized businesses to operate and compete at scale.

We help businesses grow

Propel is the operating system for independent multi-channel commerce

  • Easy-to-access source of truth

  • Streamlined, effective and efficient operations

  • Deeper customer relationships

  • Outsourced expertise and services

  • Working capital

A curated suite of software applications and services designed to evolve with growing business’ ever-changing needs

  • Standalone applications and services to resolve specific operations challenges

  • Deep integrations and seamless data flow

  • Shared UX/UI and customer service

A suite that suits customers’ needs

Propel suite

Software and tools

Outsourced services

Working capital

Channel management | Order and inventory management | Financial management | Customer relationship management | Supplier management | Performance marketing and advertising | Sourcing | Cross-border operations | Business intelligence

Multi-channel store operations | Fulfillment and 3PL | Accounting and financial planning | Customer support | Sourcing | Sales and Marketing

Payment| Lending | Expense management



About us

The Propel team is led by Founder/ CEO Kevin Ambrosini, who sold his ecommerce SaaS company OpenSky to Alibaba Group in 2018, and subsequently transformed Alibaba’s global B2B ecommerce business, Alibaba.com, from $0 GMV to enabling tens of billions of dollars in transactions, and 3.5X revenue to $3BN in under four years. Our capital partner has $9BN in assets under management and investment expertise in B2B software, fintech, insuretech, and enterprise software.

Our platform is built through the acquisition of compelling software and services in mission-critical areas of commerce operations.

We are actively identifying players in the multi-channel commerce software and service ecosystem as we look to the expand the Propel platform through strategic M&A with companies that share our vision and customer base.

We would love to further discuss our strategy and opportunities with you.